Pay per use. Never forced. Subscribe when it makes sense.
List free. Advertise when you're ready. Pay only for what you use.
Pay per use
Transparent prices. Nothing hidden.
| Service | Price |
|---|---|
| List on HOMEMAKER | R0 |
| Browse & Apply | R0 |
| Base Digital Advertising (30 days) | R350 |
| Add Private Property | R450 |
| Add Property24 | R650 |
| Tenant Screening | R320 |
| Facilitation Commitment | R1,000 |
| Facilitation Success Fee · Tier 1 Starter | ½ month's rent |
| Facilitation Success Fee · Tier 2 Business | 1 month's rent |
Advertising packages
Pick where your listing goes. Pay per campaign — 30 days. 6 channels for R350.
Base Digital
- HOMEMAKER
- Gumtree
- ImmoAfrica
- MyProperty
- WhatsApp broadcast
Base + Private Property
- Everything in Base
- Private Property
Base + Property24
- Everything in Base
- Property24
Property24 direct subscription costs R2,200+/month before you list a single property. HOMEMAKER gives you 6 channels for R350, pay per use, no subscription required.
Landlord subscriptions
Optional. Most landlords stay on pay-per-use.
Growth
- 2 free listings/month (always free)
- 2 advertising campaigns included (save R700)
- 2 free screenings/month (save R640)
- Full lead tracking dashboard
- Lead source analytics (Gumtree, Facebook, ImmoAfrica, MyProperty, direct)
- Monthly performance report
- Priority listing placement
- WhatsApp + email support, 4hr response
Pro
- 2 free listings/month
- 7 advertising campaigns included (save R2,450)
- 7 free screenings/month (save R2,240)
- Real-time performance dashboard (refreshes hourly)
- Automated A/B testing on ad creatives
- Unlimited listing management
- Dedicated account manager (WhatsApp priority, 1hr response)
- White-label options
- API access
Tenants pay nothing to browse or apply
No subscriptions. No paywalls. You only pay R320 if the landlord requests a screening — and only if you don't qualify for Rent Facilitation.
Analytics gate
Free tier landlords get raw leads via WhatsApp (name + phone, no dashboard). Growth and Pro subscribers see full source attribution, conversion rates, and monthly reports.
9-month loyalty
Stay subscribed for 9 months, save 20% on your next placement.
| R8,500 rent | save R1,700 |
| R10,200 rent | save R2,040 |
| R18,500 rent | save R3,700 |
| R24,500 rent | save R4,900 |
Screening flexibility
Who pays? You decide. Landlord pays R320 by default. Or request the tenant to pay — they have 48 hours. Override anytime.
Traditional agent vs HOMEMAKER
Traditional agent: 8% + VAT = R8,000–R40,000 per placement.
HOMEMAKER: R350 to advertise + R320 to screen. You keep control.